THE CHALLENGE
In early 2025, Milton’s luxury real estate market was at a standstill. High-end homes weren’t selling, uncertainty loomed, and pessimism dominated conversations. Against this backdrop, 771 Reece Court in Milton, a stunning subdivision home was listed at an ambitious $2.2 million. The odds weren’t in our favor, but we saw an opportunity where others saw obstacles.
THE SOLUTION
Selling a luxury home in a challenging market required more than just a sign on the lawn, a MLS listing and prayers. It called for a strategic, multi-layered approach.
A Closer Look at 771 Reece Court
The Pre-List Commitment: A True Partnership
From the outset, our clients trusted us with their home’s transformation. They executed every recommendation we provided choosing the right paint colours, decluttering, organizing, and making targeted upgrades to elevate the home’s appeal. Their commitment was unwavering, and together, we ensured the home was nothing short of spectacular.
To showcase the home’s full potential, our design team conducted a thorough walkthrough, developing a staging plan that balanced elegance with livability. Since the homeowners still lived in the space, we tailored a solution that worked seamlessly for them while preserving an exceptional buyer experience.
Every detail mattered. Before each showing, the lights were set to highlight the home’s best features, the surround sound and home theatre were prepped to immerse buyers in the lifestyle, and the ambiance was curated to leave a lasting impression.
The Triple C: Creative Custom Content Strategy
We knew winter listings posed a challenge, bare trees and grey skies wouldn’t do this home justice. So, we planned ahead, capturing stunning summer photos, video footage, and drone shots showcasing the lush greenery and the home’s premium ravine lot, which fronted a serene pond.
A key piece of our strategy was a 12-minute, immersive video tour featuring Tanya, offering buyers a guided experience from the comfort of their homes. This video garnered nearly 2,500 views (and counting!) on YouTube, drawing attention and engagement.
Watch the full walkthrough:
To deepen buyer engagement, we created a custom website with compelling storytelling and high-end visuals, ensuring potential buyers could experience the home before stepping inside.
🔗 Explore the property
Beyond the Basics: Innovative Marketing Strategies
We didn’t stop at the standard MLS listing—we built a luxury marketing ecosystem:
- Exclusive Marketing Platforms: Featured in Luxury Real Estate, QR codes leading to a digital representation of the home.
- Lifestyle-Driven Content: Neighbourhood-specific drone footage emphasizing the unique setting and lifestyle.
- Luxury Brochures: Professionally designed, high-end print materials that left a lasting impression.
- Innovative Open Houses: Exclusive agent previews and immersive public open houses designed to create buzz and drive competition.
THE IMPACT
The result? 8 weeks to sold @ $2,070,000. Three multiple offers. A final sale price that maximized both value and favourable terms for our clients.
771 Reece Court wasn’t just another listing it was a testament to the power of strategic marketing, deep market knowledge, and unwavering client collaboration.
At Keystone, we don’t just sell homes. We craft compelling stories that connect buyers to a lifestyle, ensuring every listing stands out even in the toughest markets.
